Advertisers University of Phoenix and Hyundai will be running videos via an ABC app, underscoring the need to fully explore this digital medium.
Twitter acquired a six-second video editing sharing service, which means video integration has entered the Twittersphere.
Years of research has led the communications agency to make a big investment in Africa.
Los Angeles International Airport’s $4 million spend on PR contract has drawn the ire of city officials. This begs the question: Does PR need some PR of it’s own?
The latest Edelman trust study finds that fewer than one in five people believe a business or governmental leader is telling the truth.
The National Labor Relations Board is calling out brands like GM, Costco and Target for "unlawful" social media rules regarding employees.
Pinterest helps organizations large and small connect with the most fundamental driver of consumer decision-making: emotion.
Allyson Hugley of Weber Shandwick provides eight suggestions for moving media metrics beyond advertising value equivalents, and even media impressions.
A Northwestern University experiment unveiled how critical editorial affects students’ opinions of two major brands: Facebook and Starbucks.
A study by Havas Worldwide confirms a trend we’ve suspected all along: CSR is important to the public, so important that they believe businesses are just as responsible as governments for driving positive social change.