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Infographic: B2B Companies Well-Represented in Fortune 100 Social Effectiveness Index

February 5th, 2013 by

Blue Ocean’s research points out five key areas in which to concentrate your social media measurement efforts.

7 Media Relations Tips for Joe Flacco and Co. While on the Super Bowl Circuit

February 5th, 2013 by

Joe Flacco may have won the Super Bowl MVP award, but the onus is on his surrounding PR staff to make his procession of media interviews pop.

Oreo’s Power-Outage Tweet: Much Ado About Nothing?

February 4th, 2013 by

While many in the press gushed about Oreo’s creative Twitter response to the power outage at the Super Bowl, others wonder if the effort was blown out of proportion.

Post-Recession Business Meetings Trending Shorter and Smaller

February 4th, 2013 by

As the economy recovers, businesses still value face-to-face meetings, but they are minding their expenses in terms of the meeting duration and the number of attendees.

Infographic: Major Gap Exists Between Management’s and Employees’ Views on Recognition

February 2nd, 2013 by

While only 12% said they receive frequent appreciation for their work, 56% of senior management said their company is above average at appreciation. Something has to give. And PR pros can play a big role in changing the conversation.

Will Snowmobiler’s Death Change ESPN’s X Games’ PR Approach?

February 1st, 2013 by

ESPN is known to push the envelope when it comes to promoting it’s own programming. After the death of Caleb Moore at the Winter X Games, the sports network may have to rethink that strategy.

How Much the Most Reputable Companies Spend on CSR

January 31st, 2013 by

According to data from the Reputation Institute, the top 10 most "reputable companies" are putting their money where their mouth is and meeting the public’s desire for CSR.

Most Undervalued PR Skill (According to You)  

January 31st, 2013 by

Despite the dramatic changes about PR in the last few years, people are still in the dark about the versatility of communications execs.

Yahoo CEO Mayer Enjoys Extended Honeymoon with the Media

January 30th, 2013 by

So far, the positioning of Marissa Mayer has been textbook public relations, yet all honeymoons do come to an end.

Swing and a Miss: MLB’s Response to A-Rod PED Revelations is Tepid at Best

January 30th, 2013 by

The story that Rodriguez and other athletes received illegal substances from a Miami clinic also brings to the forefront the importance of vetting celebrity/athlete spokespersons.