56% of respondents disagreed that PR marketing agencies would benefit by eliminating the term "client" from their vernacular.
The question garnered a wide range of responses, some you would expect and some a bit of surprise (well, maybe not).
The popular mobile photo sharing app gives PR pros and communications execs full access to the community’s stream of mobile photos on the Web.
With the USPS killing off Saturday deliver of first-class mail, questions abound for its communications strategy, and how PR pros will be affected by the change.
Following the transition, PR pros will have to craft an entirely new kind of conversation for stakeholders. ‘Going private doesn’t mean going silent.’
Blue Ocean’s research points out five key areas in which to concentrate your social media measurement efforts.
Joe Flacco may have won the Super Bowl MVP award, but the onus is on his surrounding PR staff to make his procession of media interviews pop.
While many in the press gushed about Oreo’s creative Twitter response to the power outage at the Super Bowl, others wonder if the effort was blown out of proportion.
As the economy recovers, businesses still value face-to-face meetings, but they are minding their expenses in terms of the meeting duration and the number of attendees.
While only 12% said they receive frequent appreciation for their work, 56% of senior management said their company is above average at appreciation. Something has to give. And PR pros can play a big role in changing the conversation.