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Tiger Goes Off-Course at Press Conference

A tense standoff with a Golfweek writer at a pre-tournament press conference shows Tiger Woods’ golf game isn’t the only thing that needs a bit of fine-tuning. | MORE »

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Tweets for Sale

Two companies licensed by Twitter will soon be offering data mined from old tweets to paying clients—a boon for brands and, perhaps, a threat as well. | MORE »

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It’s Storytelling Time for Brands on Facebook

Now that Facebook has officially launched Timeline for brands, PR pros must answer this question: What is our brand’s story, and how do we want to tell it visually? | MORE »

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NASCAR Driver Keselowski: Twitter Hero or Bad Example?

After an accident stopped the Daytona 500 for two hours, Brad Keselowski went where no race car driver has gone before—tweeting during the race. | MORE »

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Costa Cruises Leaves Gaps in Allegra Story You Can Run a Ship Through

While the Costa Allegra is being towed slowly to Seychelles, Costa Cruises continues to leave out one of the five W’s: Why? | MORE »

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NBA All-Star Weekend Highlights the League’s Global Social Media Reach

With 3 million people having texted or tweeted their votes in to help decide the slam-dunk contest, the NBA must now focus on keeping and engaging its ever-expanding international social audience. | MORE »

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Allred’s E-Mail Mistake Does Damage to Reputation

By accidentally revealing a media list of 380 people, attorney Gloria Allred did little to dispel a gnawing reputation issue. | MORE »

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Big Brands Already Enjoying Their Oscar Moments on Social Media

Brands like JCPenney and Hyundai are taking to social media to spread the word about their ads for the Oscars telecast, and will be engaging during the awards ceremony as well. | MORE »

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Mysteries of Facebook Timeline for Brands Soon to Be Revealed

Facebook’s upcoming launch of Timeline for brands is a hot topic among communications pros, whose questions are on the verge of finally being answered. | MORE »

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A Conceptual PR Stunt From Sacha Baron Cohen

To build awareness of his new movie, the writer and actor has pulled off a successful Oscars-related PR stunt that, so far, exists in the imagination only. | MORE »

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