Water Cooler

What PR Pros Can’t Live Without? Nearly 100 Responses and Counting 

February 7th, 2013 by

The question garnered a wide range of responses, some you would expect and some a bit of surprise (well, maybe not).

Instagram Solidifies Its Web Presence With Full Photo Streams

February 7th, 2013 by

The popular mobile photo sharing app gives PR pros and communications execs full access to the community’s stream of mobile photos on the Web.

Reduction in Postal Delivery May Have a Big Impact on Your PR Efforts   

February 6th, 2013 by

With the USPS killing off Saturday deliver of first-class mail, questions abound for its communications strategy, and how PR pros will be affected by the change.

4 Tips for PR Pros When Their Company Goes Private

February 6th, 2013 by

Following the transition, PR pros will have to craft an entirely new kind of conversation for stakeholders. ‘Going private doesn’t mean going silent.’

Infographic: B2B Companies Well-Represented in Fortune 100 Social Effectiveness Index

February 5th, 2013 by

Blue Ocean’s research points out five key areas in which to concentrate your social media measurement efforts.

7 Media Relations Tips for Joe Flacco and Co. While on the Super Bowl Circuit

February 5th, 2013 by

Joe Flacco may have won the Super Bowl MVP award, but the onus is on his surrounding PR staff to make his procession of media interviews pop.

Oreo’s Power-Outage Tweet: Much Ado About Nothing?

February 4th, 2013 by

While many in the press gushed about Oreo’s creative Twitter response to the power outage at the Super Bowl, others wonder if the effort was blown out of proportion.

Post-Recession Business Meetings Trending Shorter and Smaller

February 4th, 2013 by

As the economy recovers, businesses still value face-to-face meetings, but they are minding their expenses in terms of the meeting duration and the number of attendees.

Infographic: Major Gap Exists Between Management’s and Employees’ Views on Recognition

February 2nd, 2013 by

While only 12% said they receive frequent appreciation for their work, 56% of senior management said their company is above average at appreciation. Something has to give. And PR pros can play a big role in changing the conversation.

Will Snowmobiler’s Death Change ESPN’s X Games’ PR Approach?

February 1st, 2013 by

ESPN is known to push the envelope when it comes to promoting it’s own programming. After the death of Caleb Moore at the Winter X Games, the sports network may have to rethink that strategy.