Backlash adds to the growing proof that, in a social-media age, consumers get the last word when companies announce changes to their products and services.
While the top social platforms remain firmly in orbit, there are a number of up-and-coming networks to keep your telescope trained on.
It wasn’t a great year for the overall perception of corporate America, but not so for Amazon.
President Obama’s State of the Union speech can provide PR pros with a window into how to prepare their top execs for a crucial presentation.
After years of spreading "youthful" messages, PR pros might want to take a closer look at older audiences and what makes them tick.
Winner: Grameen Foundation USA – JP Morgan Employee Volunteer Program J.P. Morgan employee, Ronak Sampat (far right), led a team of four volunteers and spent three weeks in Kenya developing a financing mechanism to facilitate… Continued