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Netflix: Who Am I? Why Am I Here?

With bad news continuing to pile on, Netflix tries yet another new identity. | MORE »

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No Bobbling From Ben & Jerry’s

When its newest flavor, Schweddy Balls, provoked a boycott, Ben & Jerry’s chose a do-it-yourself method to get its product to supportive consumers. | MORE »

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Can Olympus’ Newest Leader Restore Confidence?

In light of a series of managerial changes and puzzling acquisition figures, Olympus has found itself in a struggle to keep both investors’ and the public’s confidence. | MORE »

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Seeking to Break Political Fall, Obama Opens Tumblr Account

With approval numbers low across the board and the economy at a standstill, is the Obama campaign’s effort to reach young voters via cool social media platforms too little, too late? | MORE »

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Rice Admits to PR Misstep During Katrina Disaster

Condoleezza Rice wrote in her new memoir that she regrets having gone to New York for a holiday during Hurricane Katrina. | MORE »

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Dr Pepper Ten Targets Men, Alienates Women

A tongue-in-cheek, "manly" ad campaign for the new 10-calorie soft drink from Dr Pepper has backfired. | MORE »

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A Crowdsourcing Misfire From Moleskine

Moleskine’s call for entries for a design contest has alienated a segment of its customer base. | MORE »

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Request for Free Labor Comes With a Price for Obama Campaign

A poster design contest produces an expected outcome for the Obama team. | MORE »

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Air India Strands Passengers While Being Stingy With Information

When passengers on board an Air India flight from Mumbai to London were stranded for nine hours at an airport 45 miles from their destination, the airline did nothing. Literally. | MORE »

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Employees-First Approach Drives Apple’s Jobs Memorial

Apple scored an internal communications win when it closed all of its retail locations so employees could watch the company’s Steve Jobs memorial. | MORE »

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