Water Cooler

‘Youthfulness’ Out, ‘Older and Wiser’ In as a Branding Trend

February 12th, 2013 by

After years of spreading "youthful" messages, PR pros might want to take a closer look at older audiences and what makes them tick.

4 Tips to Leverage a Booming LinkedIn

February 11th, 2013 by

The professional social network has tripled its stock price since going public in 2011, meaning PR pros should "take stock" in how to best put LinkedIn to use.

2013 CSR Awards: Employee Volunteer Program

February 11th, 2013 by

Winner: Grameen Foundation USA – JP Morgan Employee Volunteer Program J.P. Morgan employee, Ronak Sampat (far right), led a team of four volunteers and spent three weeks in Kenya developing a financing mechanism to facilitate… Continued

Pope’s Resignation and Knowing When to Leave

February 11th, 2013 by

While Pope Benedict’s decision to resign from his post may have stunned his inner circle, his stepping down due to health problems should help his legacy.

CBS’ Grammy Ban on Lapel Pins Sends the Wrong Message

February 8th, 2013 by

By forbidding lapel pins or accessories that display organized causes, charities may suffer.

For the PR Field, the Post-‘Client’ Era Hasn’t Begun Just Yet

February 8th, 2013 by

56% of respondents disagreed that PR marketing agencies would benefit by eliminating the term "client" from their vernacular.

What PR Pros Can’t Live Without? Nearly 100 Responses and Counting 

February 7th, 2013 by

The question garnered a wide range of responses, some you would expect and some a bit of surprise (well, maybe not).

Instagram Solidifies Its Web Presence With Full Photo Streams

February 7th, 2013 by

The popular mobile photo sharing app gives PR pros and communications execs full access to the community’s stream of mobile photos on the Web.

4 Tips for PR Pros When Their Company Goes Private

February 6th, 2013 by

Following the transition, PR pros will have to craft an entirely new kind of conversation for stakeholders. ‘Going private doesn’t mean going silent.’

Reduction in Postal Delivery May Have a Big Impact on Your PR Efforts   

February 6th, 2013 by

With the USPS killing off Saturday deliver of first-class mail, questions abound for its communications strategy, and how PR pros will be affected by the change.