Water Cooler

NASCAR’s Yanked YouTube Video Sparks Some Questions for PR Execs

February 25th, 2013 by

A horrific crash a fan’s removed YouTube clip shows battle between copyright and fans sharing their experiences on social media.

3 Tips for PR Pros Working in the Pharmaceutical Field

February 22nd, 2013 by

Despite operating in a highly regulated industry the onus is on public relations execs to develop a social-media presence.

Communicators Split on Taking a Cruise for Their Next Vacation

February 22nd, 2013 by

In the wake of the Carnival triumph debacle, would you want to take a cruise for vacation? We got some decidedly mixed results from the PR crowd.

Pending Change for Pinterest: What’s in it for Public Relations Pros?

February 21st, 2013 by

Pinterest is certainly open for business, and has just raised $200 million in funding.

Infographic: How Public Relations Execs Can Boost Delivery of Email Campaigns

February 21st, 2013 by

Communicators who think using CAPS in the email subject line is verboten should probably think again.

Nestlé Opts for Scant Communication Strategy During Horse Meat Scandal

February 20th, 2013 by

Nestlé’s it pasta meals from store shelves in Europe after after the discoveries of horse meat in British foods, but that message isn’t being communicated as well as it should be.

Yahoo’s Revamped Website Signals an External Change in Corporate Culture

February 20th, 2013 by

CEO Marissa Mayer as in the process of lifting the morale of a once-troubled workforce. Now she goes external in touting the “new, modern” Yahoo.

Post Burger-King Hacking, 3 Digital Security Tips for PR Pros

February 19th, 2013 by

Burger King’s Twitter hacking is the latest remind that offering complete details around a breach is a PR/communications responsibility.

PR Lessons from the Brouhaha About Maker’s Mark

February 19th, 2013 by

Backlash adds to the growing proof that, in a social-media age, consumers get the last word when companies announce changes to their products and services.

Infographic: Intergalactic Map Tracks Ever-Expanding Geosocial Universe

February 15th, 2013 by

While the top social platforms remain firmly in orbit, there are a number of up-and-coming networks to keep your telescope trained on.