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This Is Steve, Thank You for Calling Apple Tech Support

Steve Jobs made a point of fielding customer complaints himself, setting an incredibly high standard for audience engagement. | MORE »

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Syracuse PR Is on the Job

Less than a week after the Penn State University sexual abuse scandal broke in the media, Syracuse University is proactively working to handle allegations of sexual abuse on its own campus. | MORE »

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Kardashians Backlash: Is Occupy E! Next?

The Occupy movement is ushering in a new era of audience engagement, as the wellspring of anger in the general populace finds a new target—cable network E!. | MORE »

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Overstock.com’s Identity Crisis

After an unsuccessful rebranding effort, Overstock.com reclaims its old name while offering little clarity to its customers. | MORE »

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NASA’s Tweetups Soar to Great Heights

Without the space shuttle program to regularly draw coverage, NASA puts its trust in Twitter and in the belief that if you see something cool, you will tell your friends. | MORE »

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Bloomberg to Occupy Wall Street: Behave, and No Sleepovers

New York City’s Mayor Mike Bloomberg hopes to prevent the Occupy movement violence plaguing other cities by allowing protesters to hang at Zuccotti Park—if they follow the rules. | MORE »

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Holiday Jeer: Retailers Take Heat Over Black Friday Encroachment

Retailers have been opening for business earlier and earlier on Black Friday—and now, some are even opening on Thanksgiving night. One Target employee’s online petition could lead to some consumer unrest. | MORE »

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Ashton Kutcher Opts for Lip-Synching Twitter Strategy

After popping off on Twitter about the firing of Joe Paterno, Twitter king Kutcher hands the controls to his Katalyst team, throwing into question the authenticity of any of his tweets. | MORE »

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Rick Perry, Comedian

First he entertained America with his "oops" moment, and now Rick Perry is trying to take control of the conversation by proving that he can be intentionally funny as well. | MORE »

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Cain’s Message to His Base: I’m in Charge, I Deny All Charges

The actual content of his responses aside, Herman Cain is sending strong messages to his core audience. | MORE »

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