Water Cooler

Communicators who think using CAPS in the email subject line is verboten should probably think again.

Nestlé’s it pasta meals from store shelves in Europe after after the discoveries of horse meat in British foods, but that message isn’t being communicated as well as it should be.

CEO Marissa Mayer as in the process of lifting the morale of a once-troubled workforce. Now she goes external in touting the “new, modern” Yahoo.

Burger King’s Twitter hacking is the latest remind that offering complete details around a breach is a PR/communications responsibility.

Backlash adds to the growing proof that, in a social-media age, consumers get the last word when companies announce changes to their products and services.

While the top social platforms remain firmly in orbit, there are a number of up-and-coming networks to keep your telescope trained on.

It wasn’t a great year for the overall perception of corporate America, but not so for Amazon.

  Today’s the big day. It’s time to fall in love or show your love. Here are three ways to tip Valentine’s Day in the favor of your brand. Put yourself in the shoes of… Continued

Of the 186 different responses that poured in when we asked our audience what they love most about PR, we’ve cherry-picked 20 of our faves

After years of spreading "youthful" messages, PR pros might want to take a closer look at older audiences and what makes them tick.