Water Cooler

3 Ways That PR Execs Can Leverage LinkedIn

February 28th, 2013 by

LinkedIn, now 10 years old but still unheralded in the annals of social networking, continues to provide solid value as a communications vehicle.

Steve Rubel’s 3 Tips on Tweaking Content Strategy

February 27th, 2013 by

Steve Rubel, Edelman’s new chief content strategist, insists that PR departments need to adopt a ‘real-time’ newsroom mentality.

The Big ‘So What?’ in Public Relations

February 27th, 2013 by

We took a poll about whether PR departments are prepared for a potential hacking of their Twitter account and the inquiry draws a collective shrug.

Yahoo Creates a Buzz By Ending Telecommuting, But It’s Not All Bad

February 26th, 2013 by

Ultimatum by Yahoo CEO Marissa Mayer raises some intriguing questions about Yahoo’s PR—and the workplace.

Reaction From Healthcare Communicators to Scathing ‘Time’ Magazine Report: Silence

February 26th, 2013 by

Medical industry deploys a questionable PR strategy (or lack thereof) to Time cover story indicting the U.S. healthcare system.

Biggest Take for PR Execs who Tuned into the Oscars

February 25th, 2013 by

The Oscars provide an unintended lesson for PR execs to keep their awards programs (relatively) short and sweet.

NASCAR’s Yanked YouTube Video Sparks Some Questions for PR Execs

February 25th, 2013 by

A horrific crash a fan’s removed YouTube clip shows battle between copyright and fans sharing their experiences on social media.

3 Tips for PR Pros Working in the Pharmaceutical Field

February 22nd, 2013 by

Despite operating in a highly regulated industry the onus is on public relations execs to develop a social-media presence.

Communicators Split on Taking a Cruise for Their Next Vacation

February 22nd, 2013 by

In the wake of the Carnival triumph debacle, would you want to take a cruise for vacation? We got some decidedly mixed results from the PR crowd.

Pending Change for Pinterest: What’s in it for Public Relations Pros?

February 21st, 2013 by

Pinterest is certainly open for business, and has just raised $200 million in funding.