Water Cooler

9 Ways That PR Pros Can Capitalize on Infographics

March 4th, 2013 by

Karl Gude, editor-in-residence, Michigan State University School of Journalism, provided 9 ways for public relations pros to capitalize on visual opportunities.

Shopping for PR Answers in Wal-Mart-Small Farmer Kerfuffle

March 1st, 2013 by

Wal-Mart’s sustainability initiative demonstrates the special communications challenges of a corporate giant.

Ousted Groupon CEO’s Farewell Note is a Prime PR Lesson

March 1st, 2013 by

Andrew Mason’s letter to the Groupon workforce is a prime example of transparent communications.

A Surprising List of Most Influential CEOs on Twitter

February 28th, 2013 by

For communicators who need affirmation that the work they and their executive-management team are doing on social media, we found a fascinating infographic that tells an important story. The chart, from TopManagementDegrees, plots out the… Continued

3 Ways That PR Execs Can Leverage LinkedIn

February 28th, 2013 by

LinkedIn, now 10 years old but still unheralded in the annals of social networking, continues to provide solid value as a communications vehicle.

Steve Rubel’s 3 Tips on Tweaking Content Strategy

February 27th, 2013 by

Steve Rubel, Edelman’s new chief content strategist, insists that PR departments need to adopt a ‘real-time’ newsroom mentality.

The Big ‘So What?’ in Public Relations

February 27th, 2013 by

We took a poll about whether PR departments are prepared for a potential hacking of their Twitter account and the inquiry draws a collective shrug.

Yahoo Creates a Buzz By Ending Telecommuting, But It’s Not All Bad

February 26th, 2013 by

Ultimatum by Yahoo CEO Marissa Mayer raises some intriguing questions about Yahoo’s PR—and the workplace.

Reaction From Healthcare Communicators to Scathing ‘Time’ Magazine Report: Silence

February 26th, 2013 by

Medical industry deploys a questionable PR strategy (or lack thereof) to Time cover story indicting the U.S. healthcare system.

Biggest Take for PR Execs who Tuned into the Oscars

February 25th, 2013 by

The Oscars provide an unintended lesson for PR execs to keep their awards programs (relatively) short and sweet.