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Rodman Visit to North Korea May Alter the Score for PR

March 5th, 2013 by

Ambassadorship aside, Rodman’s trip to North Korea is a testament to how PR execs need to spread their (media) wings.

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Fortune 500’s Twitter, Facebook Efforts Soar; Blogging? Not So Much

March 4th, 2013 by

The UMass Dartmouth Center for Marketing Research study found big increases in Twitter and Facebook outreach among the largest U.S. companies in 2012. Blogging, however, took a back seat.

9 Ways That PR Pros Can Capitalize on Infographics

March 4th, 2013 by

Karl Gude, editor-in-residence, Michigan State University School of Journalism, provided 9 ways for public relations pros to capitalize on visual opportunities.

Shopping for PR Answers in Wal-Mart-Small Farmer Kerfuffle

March 1st, 2013 by

Wal-Mart’s sustainability initiative demonstrates the special communications challenges of a corporate giant.

Ousted Groupon CEO’s Farewell Note is a Prime PR Lesson

March 1st, 2013 by

Andrew Mason’s letter to the Groupon workforce is a prime example of transparent communications.

A Surprising List of Most Influential CEOs on Twitter

February 28th, 2013 by

For communicators who need affirmation that the work they and their executive-management team are doing on social media, we found a fascinating infographic that tells an important story. The chart, from TopManagementDegrees, plots out the… Continued

3 Ways That PR Execs Can Leverage LinkedIn

February 28th, 2013 by

LinkedIn, now 10 years old but still unheralded in the annals of social networking, continues to provide solid value as a communications vehicle.

Steve Rubel’s 3 Tips on Tweaking Content Strategy

February 27th, 2013 by

Steve Rubel, Edelman’s new chief content strategist, insists that PR departments need to adopt a ‘real-time’ newsroom mentality.

The Big ‘So What?’ in Public Relations

February 27th, 2013 by

We took a poll about whether PR departments are prepared for a potential hacking of their Twitter account and the inquiry draws a collective shrug.

Yahoo Creates a Buzz By Ending Telecommuting, But It’s Not All Bad

February 26th, 2013 by

Ultimatum by Yahoo CEO Marissa Mayer raises some intriguing questions about Yahoo’s PR—and the workplace.