The airline has effectively used Twitter, its blog and CEO engagement to address pilot Clayton Osbon’s in-flight rant.
Beef Products Inc. is launching a PR campaign of its own to educate the public on the safety of its product.
JetBlue’s official account of the diverting of a Las Vegas-bound flight offers few of the details that can be found easily elsewhere.
Communications and marketing execs at financial services firms are in almost complete agreement about the cause of Wall Street’s reputation crises.
A Twitter and Pinterest trend helped promote the premiere of season five of AMC’s Mad Men.
Google’s updating its search engine to include "semantic search," which will emphasize the meaning of words and terms, thus affecting SEO strategies.
First Apple, Susan G. Komen and Rush Limbaugh felt the heat of online activists. Now it’s the Sanford Police Department’s turn.
Even grizzled media relations experts can unload a devastating gaffe, as Mitt Romney campaign adviser Eric Fehrnstrom has just learned.
Twitter may just be entering kindergarten, but the social platform already has proven its worth to the world, and expanded its Promoted Tweets offering on mobile.