Water Cooler

Harvard: Be Smart and Respond to E-Mail Search Controversy

March 11th, 2013 by

Harvard has a communications crisis and a possible faculty revolt on its hands. On Sunday, faculty members at Harvard lashed out at the administration for secretly searching the e-mail accounts of 16 resident deans. The… Continued

Low Unemployment Rate Bodes Well for PR Job Seekers

March 8th, 2013 by

With the U.S. unemployment rate hitting 7.7%, the lowest mark since 2008, there’s never been a better time for PR pros to find jobs.

9 Tips To Enhance Your Content Marketing

March 8th, 2013 by

As communicators, we are all doing content marketing now—here’s how to do it better.

What Facebook’s Newest News Feed Means for PR Pros

March 7th, 2013 by

Facebook’s altered its News Feed Thursday, making images bigger and standardizing the feed across mobile devices and desktop computers.

The Most Common Grammatical Errors (According to PR Pros)

March 7th, 2013 by

Using “their” when “its” is called for and confusing “affect” and “effect” are just two of the major culprits.

9 Ways to Maximize Your Brand’s Efforts on Twitter

March 6th, 2013 by

At PR News’ Feb. 27 Digital PR Summit in San Francisco, Hilton’s Chris Brooks and Jessica Henry of Not for Sale presented nine ways to make your brand a must-follow on Twitter.

Amazon PR is Mum Following T-Shirt Outrage

March 6th, 2013 by

The online giant’s reaction to offensive T-shirts offered for sale on its U.K. site was surprisingly passive.

8 Tips for Measuring the ROI of Social Media

March 5th, 2013 by

Jennifer Burnham of Salesforce.com and Jessica Payne of PAN Communications provide eight tips for showing how social media moves the bottom line.

Rodman Visit to North Korea May Alter the Score for PR

March 5th, 2013 by

Ambassadorship aside, Rodman’s trip to North Korea is a testament to how PR execs need to spread their (media) wings.

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Fortune 500’s Twitter, Facebook Efforts Soar; Blogging? Not So Much

March 4th, 2013 by

The UMass Dartmouth Center for Marketing Research study found big increases in Twitter and Facebook outreach among the largest U.S. companies in 2012. Blogging, however, took a back seat.