Water Cooler

Using “their” when “its” is called for and confusing “affect” and “effect” are just two of the major culprits.

At PR News’ Feb. 27 Digital PR Summit in San Francisco, Hilton’s Chris Brooks and Jessica Henry of Not for Sale presented nine ways to make your brand a must-follow on Twitter.

The online giant’s reaction to offensive T-shirts offered for sale on its U.K. site was surprisingly passive.

Jennifer Burnham of Salesforce.com and Jessica Payne of PAN Communications provide eight tips for showing how social media moves the bottom line.

Ambassadorship aside, Rodman’s trip to North Korea is a testament to how PR execs need to spread their (media) wings.

The UMass Dartmouth Center for Marketing Research study found big increases in Twitter and Facebook outreach among the largest U.S. companies in 2012. Blogging, however, took a back seat.

Karl Gude, editor-in-residence, Michigan State University School of Journalism, provided 9 ways for public relations pros to capitalize on visual opportunities.

Wal-Mart’s sustainability initiative demonstrates the special communications challenges of a corporate giant.

Andrew Mason’s letter to the Groupon workforce is a prime example of transparent communications.

For communicators who need affirmation that the work they and their executive-management team are doing on social media, we found a fascinating infographic that tells an important story. The chart, from TopManagementDegrees, plots out the… Continued