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Skype Finds the Perfect Gift for Holiday Travelers

by PR News | 12/19/2011

The Internet service’s offering of free WiFi in U.S. airports during the holiday season is building the kind of goodwill that pure marketing can’t deliver. | MORE »

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Kmart’s Inadvertent Feel-Good Xmas Story

by PR News | 12/16/2011

Kmart has enjoyed great—and free—press this holiday season from widespread acts by Good Samaritans helping to pay off other shoppers’ layaway debts, AP reports. | MORE »

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Facebook’s Timeline Finally Launches

by PR News | 12/15/2011

The highly anticipated new feature offers compatibility with third-party applications, opening the door for more direct, and indirect, audience engagement. | MORE »

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Chuck E. Cheese’s Tells the Kids to Lay Off the Heavy Machinery

by PR News | 12/14/2011

Because of an internal communications snafu, some of the popular restaurant chain’s franchises have been breaking child labor laws. | MORE »

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Avon’s PR Staff on Call During CEO Transition Period

by PR News | 12/14/2011

Avon announced that it’s on the hunt for a new CEO, and its PR staff will now be tasked with publicly managing what might be a long CEO transition process. | MORE »

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Lowe’s Backs Away From One Controversy, Stumbles Into Another

by PR News | 12/13/2011

After pulling its ads from the TLC show All-American Muslim, Lowe’s gains the praise of a conservative group while getting more than an earful from others. | MORE »

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Amazon Gets the Occupy Treatment

by PR News | 12/12/2011

The online retailer’s Price Check discount promotion backfires as it gets cast as a cold-hearted killer of small businesses right in the middle of the holiday season. | MORE »

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Twitter Shines Bright Spotlight on Brands

by PR News | 12/09/2011

Twitter is putting a new emphasis on helping brands create more engaging experiences for their followers. | MORE »

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A Peek Behind Twitter’s Trending Algorithm

by PR News | 12/08/2011

Twitter’s trend algorithms are geared toward hot topics with major spikes in popularity, rather than those with sustained chatter over time, Twitter’s Matt Graves told NPR. | MORE »

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For PayPal, It Pays to Give

by PR News | 12/07/2011

After being labeled insensitive for shutting down a holiday gift drive for needy children, PayPal reacted swiftly and recast itself as a contrite do-gooder. | MORE »

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