Water Cooler

The Most Common Grammatical Errors (According to PR Pros)

March 7th, 2013 by

Using “their” when “its” is called for and confusing “affect” and “effect” are just two of the major culprits.

9 Ways to Maximize Your Brand’s Efforts on Twitter

March 6th, 2013 by

At PR News’ Feb. 27 Digital PR Summit in San Francisco, Hilton’s Chris Brooks and Jessica Henry of Not for Sale presented nine ways to make your brand a must-follow on Twitter.

Amazon PR is Mum Following T-Shirt Outrage

March 6th, 2013 by

The online giant’s reaction to offensive T-shirts offered for sale on its U.K. site was surprisingly passive.

8 Tips for Measuring the ROI of Social Media

March 5th, 2013 by

Jennifer Burnham of Salesforce.com and Jessica Payne of PAN Communications provide eight tips for showing how social media moves the bottom line.

Rodman Visit to North Korea May Alter the Score for PR

March 5th, 2013 by

Ambassadorship aside, Rodman’s trip to North Korea is a testament to how PR execs need to spread their (media) wings.

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Fortune 500’s Twitter, Facebook Efforts Soar; Blogging? Not So Much

March 4th, 2013 by

The UMass Dartmouth Center for Marketing Research study found big increases in Twitter and Facebook outreach among the largest U.S. companies in 2012. Blogging, however, took a back seat.

9 Ways That PR Pros Can Capitalize on Infographics

March 4th, 2013 by

Karl Gude, editor-in-residence, Michigan State University School of Journalism, provided 9 ways for public relations pros to capitalize on visual opportunities.

Shopping for PR Answers in Wal-Mart-Small Farmer Kerfuffle

March 1st, 2013 by

Wal-Mart’s sustainability initiative demonstrates the special communications challenges of a corporate giant.

Ousted Groupon CEO’s Farewell Note is a Prime PR Lesson

March 1st, 2013 by

Andrew Mason’s letter to the Groupon workforce is a prime example of transparent communications.

A Surprising List of Most Influential CEOs on Twitter

February 28th, 2013 by

For communicators who need affirmation that the work they and their executive-management team are doing on social media, we found a fascinating infographic that tells an important story. The chart, from TopManagementDegrees, plots out the… Continued