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How to Get Media Attention During an Active News Cycle

October 28th, 2015 by

It’s hard to compete with a huge news story when you’re trying to pitch your brand’s message to the media. Here are some tips to deal with the unexpected.

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PR News Announces Winners of 2015 Agency Elite Awards

October 27th, 2015 by

PR News recognized the winners and honorable mentions at its 2015 Agency Elite Awards luncheon at the Marriott Marquis in New York’s Times Square on October 27, 2015.

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4 Iconic Campaigns Inducted Into PR News’ Platinum Hall of Fame

October 27th, 2015 by

In the six years that PR News has inducted honorees into its Hall of Fame as part of the Platinum PR Awards, only the most iconic and time-tested campaigns have made the cut.

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PR News Announces 2015 Platinum PR Award Winners

October 26th, 2015 by

PR News recognized the winners and honorable mentions at its 2015 PR Platinum and Agency Elite Awards luncheon at the Marriott Marquis in New York’s Times Square on October 27, 2015.

How to Write for PR with Inspiration from Literature

October 26th, 2015 by

Stop writing boring material. Instead, embark on a grand adventure and take the reader along with you.

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How Medtronic Measured Employee Sentiment to Guide Internal PR

October 23rd, 2015 by

Having open channels of communication from company down to employee may be important, but having efficient ways to listen to employees is absolutely essential.

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What It Means to Be a PR Intern

October 23rd, 2015 by

Today’s PR internships are more competitive than ever. Here are some valuable tips to spend that uncertain time as an intern to your advantage.

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9 Steps to Optimizing Social Media Content

October 22nd, 2015 by

There are a number of ways to approach an SEO strategy for social, but if you keep in mind at least a certain number of principles, you will be a step closer to optimizing your brand’s social presence.

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Katie Paine’s 5 Data Points You Need in Your PR Dashboard

October 22nd, 2015 by

Measurement Hall of Famer Katie Paine will expand on these data points at PR News’ Nov. 18 Measurement Conference in Chicago.

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6 Brands Hitching a Ride With Back to the Future II Day

October 21st, 2015 by

On the long-awaited date that was once seen as “the future,” brands are getting their name out there by capitalizing on love for a movie.