Professional communicators in charge of digital walk a fine line between optimizing their Web pages for search and inviting Google’s wrath by attempting to game the system. Keep these three quick tips in mind when trying to improve your ranking on Google.
PR pros, take note: For most any corporate executive, going after his or her media critics is usually a no-win proposition.
Communicators have been turning to Twitter more frequently to pitch reporters. Here are some tips to break through the clutter.
As scientists cheer and the media celebrate, brand managers may consider the best way to get in on the action of the Philae landing. Buyer beware.
Working journalists typically say they delete 20 email pitches at a time with nary a glance at the subject lines. To help you move the odds a bit more in your favor, Tracy Schario, communications officer for The Pew Charitable Trusts, and a presenter at PR News’ Dec. 11 Media Relations Conference in Washington, D.C., offers some advice to help you connect with the journalists who matter in your market.