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Arizona Humane Society Steps Into It

Few things spark a reputational crisis like euthanizing a cat needlessly and breaking its human companion’s heart—especially when the cat’s name was Scruffy. | MORE »

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Best and Worst PR Moves of 2011: Aflac Flies and Netflix Dives

In 2011, PR News readers admired speed and creativity in communications (Aflac, Morton’s) and deplored tin ears and lead-footedness (Netflix, Penn State). | MORE »

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New York Times First Casts Blame, Then Issues Apology

The Times was too quick to offer an explanation for an e-mail sent to millions of people asking them to reconsider canceling their subscriptions. | MORE »

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A Spike in Online Holiday Spending

It was a good holiday season for online spending, and to keep the momentum going, brands should consider deploying evening teams to engage with consumers who are eager to buy. | MORE »

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Support for SOPA Stops Go Daddy in its Tracks

There was little holiday cheer at domain name registrar Go Daddy after it came out in favor of the controversial Stop Online Piracy Act. | MORE »

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In 2011, Politicians Said the Darndest Things

This just in: Notable 2011 quotes from politicians failed to reach standards set by FDR and Kennedy. | MORE »

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For Best Buy Customers, ‘Sorry’ May Not Be Enough

The retailer could be in danger of losing customer loyalty and trust after it canceled online orders that were made on Black Friday. | MORE »

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Verizon Wireless Outages Dent Rep for Reliability

More outages have struck Verizon Wireless’ networks, and while the company has been quick to respond to consumers on Twitter, explanations for the breakdowns have not been forthcoming. | MORE »

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PG&E Recovers From Near-Fumble at Candlestick

When Candlestick Park went dark in front of a national TV audience, energy utility PG&E quickly worked to spread information among many channels. | MORE »

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Skype Finds the Perfect Gift for Holiday Travelers

The Internet service’s offering of free WiFi in U.S. airports during the holiday season is building the kind of goodwill that pure marketing can’t deliver. | MORE »

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