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PR pros need to deploy communications strategies designed to cultivate relationships with consumer reviewers.
Feeling left out as a communicator? Quit whining and start earning that seat at the table.
With reports that Armstrong might issue a confession to doping during his cycling career, should he practice Crisis PR 101 and apologize, or has his apology "statute of limitations" run out?
When the Super Bowl kicks off on February 3, it likely won’t be the first time you’ve seen elements of the commercials, as brands now try to preview and extend the ads via PR and marketing efforts.
With consumers eager to interact with socially responsible companies, it’s fitting that PR News will honor best-in-class CSR campaigns and the people behind them on February 11 in Washington, D.C.
After buying the car sharing company for $500 million, Avis communicators will play a big role in taking the Zipcar brand to the next level.
The 2013 list of the most stressful jobs is out, and PR came in at No. 5, up from No. 7 in 2012.
Version 2.0 Communication provides a snapshot of the last 12 months, including the biggest news events and the newsmakers behind them.
The Jets didn’t display much on the field this year, but they provided a few choice lessons on bad PR.
A New York Times article should serve as a wake-up call to an industry already under intense scrutiny.