New research confirms the notion of tailoring the audience’s needs before your brand’s, while communicating positive messages.
With fewer and fewer traditional reporters to pitch, PR pros need to ramp up their ability to build relationship with bloggers and other denizens of the digital age.
A concerted internal communications effort might be in order after CEO Tim Cook fell 18 places on Glassdoor’s annual “Highest Rated CEO” list.
Is the term “public relations” outdated and irrelevant? PR News readers recently voted on some alternative terms.
Communications execs have a few months to check out the prototype to see if they can recalibrate their pitches for the new site.
Sure, most CEOs don’t spend their office hours in prayer. But the election of the new pope offers some lessons for PR pros on how to help the new boss get settled.
Pinterest’s new Web Analytics gives website site owners insights into how people are interacting with pins that originate from their sites.
Now that New York’s soda ban has been halted, communicators on both sides of the issue brace for round two.