Water Cooler

4 Ways to Enhance Your PR Efforts on LinkedIn

March 26th, 2013 by

Upgrade of social network will enable communicators to expedite the search process and locate more tailored content.

Ford India Sparks a PR Crisis Over Ads That Depict Violence Against Women

March 25th, 2013 by

In a country wracked by a series of high-profile sexual assaults, Ford issues statement of regret.

5 Tips on How to Listen to Your Facebook Comments

March 25th, 2013 by

Today Facebook debuts a new comments system, which should help PR pros better manage their social listening.

10 Inspiring Quotes for PR Professionals

March 22nd, 2013 by

In a new feature for Water Cooler, we present a series of quotes that, we hope, will inspire PR executives and communicators to do their job better.

4 Ways PR Pros Can Program for YouTube (Now One Billion Strong)

March 22nd, 2013 by

With YouTube now serving 1 billion unique visitors per month, we cook up some key video trends to watch.

10 Ways to Become a Better PR Writer

March 21st, 2013 by

Here are ten ways to train your eyes and ears to “think like a journalist” within your organization or client.

5 Must-Have Attributes for a Successful PR Internship

March 21st, 2013 by

As summer approaches, Makovsky’s Steve Seeman offers the five attributes/skills required for a successful PR internship.

How Twitter has Changed the PR Landscape

March 21st, 2013 by

The micro-blogging service has had some profound changes on the PR and communications. Here’s how.

‘March Madness’ Meets Social Media: Top Social-Media School Crowned

March 20th, 2013 by

When it comes to social media prowess, there’s one team in the field of 64 that has others feeling blue.

8 Tips on How to Master Media Relations

March 20th, 2013 by

A panel of senior PR pros and journalists provided eight tactics for boosting media relations efforts.