The best way to serve journalists and media is to put yourself in their shoes and think whether a story fits their audience, and what other content elements will make it pop.
PRIME Research CEO Mark Weiner covers why cost-per-thousand measurements can be useful in public relations.
The Toronto Raptors toss up a couple of bricks in its social media efforts and show how not to communicate on Twitter.
Presenters at the Association of National Advertisers’ Creativity Conference say that, in the quest for compelling storytelling, showing failure isn’t a bad thing.
Award-winning journalist Carl Cannon coached PR pros with five strategies for making nailing their story pitches.
Effort helps to illustrates how PR pros need to persuade their clients to be more proactive on social channels.
PR agency veteran Arthur Solomon provides best practices for crisis prevention and how to best prepare a client for an interview.
At PR News’ Nov. 30 Media Relations Conference, PR pros from Hilton Worldwide and the Smithsonian National Zoo provided a slew of Twitter best practices.
Production house just a preview of things to come for PR pros that are producing more online-video programming.
CEO Peter Cashmore talks new ad, content forms at Media Summit.