Water Cooler

6 Tips for PR Success with Your Events

April 1st, 2013 by

The burgeoning success of digital and social PR outreach notwithstanding, there’s nothing like face-to-face communications. Here are six tips from Kaiser Permanente’s Diane Gage Lofgren on how to plan and execute a compelling event.

PR Meltdown for Matt Lauer Heats Up

March 29th, 2013 by

In the aftermath of the Ann Curry debacle, Lauer let the media define him and, as a result, lost his perch atop the Peacock Network. Now his job seems to be in jeopardy.

4 Lessons PR Pros Can Glean from Justin Timberlake’s Media Mash-Up

March 29th, 2013 by

Timberlake’s new album The 20/20 Experience sold 980,000 copies in its first week, in part thanks to these four ways he stoked the public.

Brands Channel Social Media To Support a Cause

March 28th, 2013 by

As arguments regarding the Defense of Marriage Act (DOMA) dominated the news cycles this week, several brands immediately took to social channels to chime in on the issue and give a boost to their brands in the process.

5 Tips for How to Improve Corporate Culture (Compliments of Zappos)

March 28th, 2013 by

Recent article on Zappos’ corporate culture provides a few key steps on how to enhance employee relations.

3 Tips for PR Pros to Stay On Wikipedia’s Good Side

March 27th, 2013 by

After a BP communications exec altered the oil company’s Wikipedia page, there could be policy changes involving PR at the online encyclopedia.

Infographic: Most Overused Words in Press Releases

March 27th, 2013 by

Using a sample of 5000 press releases from 2012, Shift Communications found the most commonly used words in PR.

5 Pointers for a Successful Apology

March 26th, 2013 by

Former CIA director David Petraeus is expected to publicly apologize for an extramarital affair revealed in November 2012.

4 Ways to Enhance Your PR Efforts on LinkedIn

March 26th, 2013 by

Upgrade of social network will enable communicators to expedite the search process and locate more tailored content.

Ford India Sparks a PR Crisis Over Ads That Depict Violence Against Women

March 25th, 2013 by

In a country wracked by a series of high-profile sexual assaults, Ford issues statement of regret.