Water Cooler

3 Tips for PR Pros to Stay On Wikipedia’s Good Side

March 27th, 2013 by

After a BP communications exec altered the oil company’s Wikipedia page, there could be policy changes involving PR at the online encyclopedia.

Infographic: Most Overused Words in Press Releases

March 27th, 2013 by

Using a sample of 5000 press releases from 2012, Shift Communications found the most commonly used words in PR.

5 Pointers for a Successful Apology

March 26th, 2013 by

Former CIA director David Petraeus is expected to publicly apologize for an extramarital affair revealed in November 2012.

4 Ways to Enhance Your PR Efforts on LinkedIn

March 26th, 2013 by

Upgrade of social network will enable communicators to expedite the search process and locate more tailored content.

Ford India Sparks a PR Crisis Over Ads That Depict Violence Against Women

March 25th, 2013 by

In a country wracked by a series of high-profile sexual assaults, Ford issues statement of regret.

5 Tips on How to Listen to Your Facebook Comments

March 25th, 2013 by

Today Facebook debuts a new comments system, which should help PR pros better manage their social listening.

10 Inspiring Quotes for PR Professionals

March 22nd, 2013 by

In a new feature for Water Cooler, we present a series of quotes that, we hope, will inspire PR executives and communicators to do their job better.

4 Ways PR Pros Can Program for YouTube (Now One Billion Strong)

March 22nd, 2013 by

With YouTube now serving 1 billion unique visitors per month, we cook up some key video trends to watch.

10 Ways to Become a Better PR Writer

March 21st, 2013 by

Here are ten ways to train your eyes and ears to “think like a journalist” within your organization or client.

5 Must-Have Attributes for a Successful PR Internship

March 21st, 2013 by

As summer approaches, Makovsky’s Steve Seeman offers the five attributes/skills required for a successful PR internship.