Water Cooler

After a BP communications exec altered the oil company’s Wikipedia page, there could be policy changes involving PR at the online encyclopedia.

Using a sample of 5000 press releases from 2012, Shift Communications found the most commonly used words in PR.

Former CIA director David Petraeus is expected to publicly apologize for an extramarital affair revealed in November 2012.

Upgrade of social network will enable communicators to expedite the search process and locate more tailored content.

In a country wracked by a series of high-profile sexual assaults, Ford issues statement of regret.

Today Facebook debuts a new comments system, which should help PR pros better manage their social listening.

In a new feature for Water Cooler, we present a series of quotes that, we hope, will inspire PR executives and communicators to do their job better.

With YouTube now serving 1 billion unique visitors per month, we cook up some key video trends to watch.

Here are ten ways to train your eyes and ears to “think like a journalist” within your organization or client.

As summer approaches, Makovsky’s Steve Seeman offers the five attributes/skills required for a successful PR internship.