Water Cooler

In PR Terms, Thatcher Wasn’t Just a Brand, But a Culturally Significant Icon

April 8th, 2013 by

Thatcher’s strong stances and willingness to incur slings and arrows at the expense of preserving her integrity can provide some guidance for brands.

Amid College Hoops Frenzy, a Football Game Offers Winning PR Play

April 8th, 2013 by

On Saturday, a 69-yard football run by 7-year-old Jack Hoffman stole the PR spotlight away from college hoops—in a very good way.

Obama’s Gaffe: When the Boss Misspeaks—Publicly

April 5th, 2013 by

PR pros need to communicate to their clients that, in a social-media age, there’s no more such thing as an off-the-cuff remark.

Hashtags on Facebook? PR News Followers Say #notagreatidea

April 5th, 2013 by

Word has it that Facebook is looking to add a Twitter icon to it’s own pages: the hashtag. When asked about the move, PR News readers seemed #unimpressed.

Facebook Home Sets Mobile Bar High for PR Pros

April 4th, 2013 by

Okay, it’s not a phone, it’s an app. Be that as it may, Facebook Home makes the social network ubiquitous on Android phones.

5 Tips to Get More Return from Less Spend on Video

April 4th, 2013 by

Whereas video may have once required staggering production costs, they can now be completed with a cheap hand-held camera and edited on basic software.

SEC Says Social Media Can Be Used for Disclosing Corporate Information

April 3rd, 2013 by

Communicators will need to be more vigilant than ever so that the casual ethos of social media doesn’t lead to a failure to comply with financial-disclosure laws.

Be Transparent: 3 Tips For PR Pros to Avoid Greenwashed Product Claims

April 3rd, 2013 by

The majority of consumers are ready to punish brands who aren’t honest about their environmental claims, according to a new Cone Communications study.

Rutgers Fires Coach Amidst PR Controversy

April 3rd, 2013 by

As March Madness spills into April, Rutgers University's basketball progam finds itself at the center of whole a different kind of madness off the court. The university fired head men's basketball coach Mike Rice Wednesday… Continued

Apple’s PR Apology to China Is Good for Business

April 2nd, 2013 by

There wasmore to Apple’s apology to Chinese consumers than meets they eye. But in the end, the company had to protect a lucrative market.