McDonald’s has demonstrated the power of promoted tweets tied to hashtags—and this power can be dark and menacing indeed.
As bodies continue to be discovered at the Costa Concordia site, some are questioning Carnival Corp. CEO Micky Arison’s visibility—or lack thereof—in the aftermath of the cruise ship tragedy.
The painful interview with the New York Times that Penn State’s board of trustees submitted to was a step in the right direction for the university.
The 60 new apps released alongside Facebook’s Open Graph show that the social network is no longer about just "liking" something.
The loose-lipped actor can be a real action hero and undo some of the damage he caused by reaching out to those who lost loved ones on 9/11.
Insurance companies—recognizing the importance of PR—are offering crisis management services as part of their policies for customers.
Pinkberry has distanced itself from its co-founder, who was arrested for assault with a deadly weapon—but there is a better way to take control of a negative news cycle.
The fallout from the Costa Concordia’s tragic accident off the coast of Italy extends to the entire cruise industry.
Apple publicly disclosed its supplier list as well as a major supplier responsibility report in an effort to shed light on its corporate social responsibility practices.