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Hashtags on Facebook? PR News Followers Say #notagreatidea

April 5th, 2013 by

Word has it that Facebook is looking to add a Twitter icon to it’s own pages: the hashtag. When asked about the move, PR News readers seemed #unimpressed.

Facebook Home Sets Mobile Bar High for PR Pros

April 4th, 2013 by

Okay, it’s not a phone, it’s an app. Be that as it may, Facebook Home makes the social network ubiquitous on Android phones.

5 Tips to Get More Return from Less Spend on Video

April 4th, 2013 by

Whereas video may have once required staggering production costs, they can now be completed with a cheap hand-held camera and edited on basic software.

SEC Says Social Media Can Be Used for Disclosing Corporate Information

April 3rd, 2013 by

Communicators will need to be more vigilant than ever so that the casual ethos of social media doesn’t lead to a failure to comply with financial-disclosure laws.

Be Transparent: 3 Tips For PR Pros to Avoid Greenwashed Product Claims

April 3rd, 2013 by

The majority of consumers are ready to punish brands who aren’t honest about their environmental claims, according to a new Cone Communications study.

Rutgers Fires Coach Amidst PR Controversy

April 3rd, 2013 by

As March Madness spills into April, Rutgers University's basketball progam finds itself at the center of whole a different kind of madness off the court. The university fired head men's basketball coach Mike Rice Wednesday… Continued

Apple’s PR Apology to China Is Good for Business

April 2nd, 2013 by

There wasmore to Apple’s apology to Chinese consumers than meets they eye. But in the end, the company had to protect a lucrative market.


Filling ‘The Hardest Job’ at Google Will Be a PR Challenge, Too

April 2nd, 2013 by

Google faces the task of communicating to its publics (everyone) that security will remain a top priority in the wake of its privacy director’s departure.

Taking Jokes Seriously: An April 1 Communications Roundup

April 1st, 2013 by

April Fool’s Day is a great opportunity for PR pros to connect with audiences in a fun way. Here’s a rundown of the best brand pranks of AFD 2013.

6 Tips for PR Success with Your Events

April 1st, 2013 by

The burgeoning success of digital and social PR outreach notwithstanding, there’s nothing like face-to-face communications. Here are six tips from Kaiser Permanente’s Diane Gage Lofgren on how to plan and execute a compelling event.