The majority of consumers are ready to punish brands who aren’t honest about their environmental claims, according to a new Cone Communications study.
As March Madness spills into April, Rutgers University's basketball progam finds itself at the center of whole a different kind of madness off the court. The university fired head men's basketball coach Mike Rice Wednesday… Continued
Google faces the task of communicating to its publics (everyone) that security will remain a top priority in the wake of its privacy director’s departure.
April Fool’s Day is a great opportunity for PR pros to connect with audiences in a fun way. Here’s a rundown of the best brand pranks of AFD 2013.
The burgeoning success of digital and social PR outreach notwithstanding, there’s nothing like face-to-face communications. Here are six tips from Kaiser Permanente’s Diane Gage Lofgren on how to plan and execute a compelling event.
Timberlake’s new album The 20/20 Experience sold 980,000 copies in its first week, in part thanks to these four ways he stoked the public.
As arguments regarding the Defense of Marriage Act (DOMA) dominated the news cycles this week, several brands immediately took to social channels to chime in on the issue and give a boost to their brands in the process.
Recent article on Zappos’ corporate culture provides a few key steps on how to enhance employee relations.