Water Cooler

Be Transparent: 3 Tips For PR Pros to Avoid Greenwashed Product Claims

April 3rd, 2013 by

The majority of consumers are ready to punish brands who aren’t honest about their environmental claims, according to a new Cone Communications study.

Rutgers Fires Coach Amidst PR Controversy

April 3rd, 2013 by

As March Madness spills into April, Rutgers University's basketball progam finds itself at the center of whole a different kind of madness off the court. The university fired head men's basketball coach Mike Rice Wednesday… Continued

Apple’s PR Apology to China Is Good for Business

April 2nd, 2013 by

There wasmore to Apple’s apology to Chinese consumers than meets they eye. But in the end, the company had to protect a lucrative market.

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Filling ‘The Hardest Job’ at Google Will Be a PR Challenge, Too

April 2nd, 2013 by

Google faces the task of communicating to its publics (everyone) that security will remain a top priority in the wake of its privacy director’s departure.

Taking Jokes Seriously: An April 1 Communications Roundup

April 1st, 2013 by

April Fool’s Day is a great opportunity for PR pros to connect with audiences in a fun way. Here’s a rundown of the best brand pranks of AFD 2013.

6 Tips for PR Success with Your Events

April 1st, 2013 by

The burgeoning success of digital and social PR outreach notwithstanding, there’s nothing like face-to-face communications. Here are six tips from Kaiser Permanente’s Diane Gage Lofgren on how to plan and execute a compelling event.

PR Meltdown for Matt Lauer Heats Up

March 29th, 2013 by

In the aftermath of the Ann Curry debacle, Lauer let the media define him and, as a result, lost his perch atop the Peacock Network. Now his job seems to be in jeopardy.

4 Lessons PR Pros Can Glean from Justin Timberlake’s Media Mash-Up

March 29th, 2013 by

Timberlake’s new album The 20/20 Experience sold 980,000 copies in its first week, in part thanks to these four ways he stoked the public.

Brands Channel Social Media To Support a Cause

March 28th, 2013 by

As arguments regarding the Defense of Marriage Act (DOMA) dominated the news cycles this week, several brands immediately took to social channels to chime in on the issue and give a boost to their brands in the process.

5 Tips for How to Improve Corporate Culture (Compliments of Zappos)

March 28th, 2013 by

Recent article on Zappos’ corporate culture provides a few key steps on how to enhance employee relations.