PR job candidates reduce their chances of landing a full-time gig if they don’t arm themselves with some probing question to ask the interviewer(s).
Study points to the growing demand among companies for data that can drive strategic marketing decisions.
New Pew research shows that readers are consuming their news—and news videos—on a daily basis more and more through smartphones and tablets.
As the economy slowly gets off its back, PR pros may need to dust off their interviewing skills.
For years PR pros have made sure videos are short and sweet. But given new findings from Ad Age, is it time to go long?
Despite constant advice to the contrary, too many press releases still suffer from flowery language and superlatives.
The photo fight continues, as Facebook-owned Instagram and Twitter jockey for image superiority.
New report from Columbia University details how the definition of journalism is rapidly changing (but, for PR pros, the song often remains the same).
Pitchingnotes.com encourages PR pros to share their notes on media they’ve worked with; and media to tell its members how they would like to be pitched.
SPCA Auckland campaign provides a stark example of how a PR campaign can benefit both animals and humans.