PR pros need to communicate to their clients that, in a social-media age, there’s no more such thing as an off-the-cuff remark.
Word has it that Facebook is looking to add a Twitter icon to it’s own pages: the hashtag. When asked about the move, PR News readers seemed #unimpressed.
Whereas video may have once required staggering production costs, they can now be completed with a cheap hand-held camera and edited on basic software.
Communicators will need to be more vigilant than ever so that the casual ethos of social media doesn’t lead to a failure to comply with financial-disclosure laws.
The majority of consumers are ready to punish brands who aren’t honest about their environmental claims, according to a new Cone Communications study.
As March Madness spills into April, Rutgers University's basketball progam finds itself at the center of whole a different kind of madness off the court. The university fired head men's basketball coach Mike Rice Wednesday… Continued
Google faces the task of communicating to its publics (everyone) that security will remain a top priority in the wake of its privacy director’s departure.
April Fool’s Day is a great opportunity for PR pros to connect with audiences in a fun way. Here’s a rundown of the best brand pranks of AFD 2013.