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4 Tips to Leverage Google Analytics for Social Media PR Efforts

Without the human analytics element, Google Analytics is just numbers and trend lines, says Weber Shandwick’s Allyson Hugley. | MORE »

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Four Ways You’re (Probably) Not Using LinkedIn for PR

Have you succumbed to Shiny New Object Syndrome and forgotten about LinkedIn? Stanton Communications’ Lori A. Russo makes the case for why LinkedIn deserves another look. | MORE »

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Four Ways You’re (Probably) Not Using LinkedIn for PR

Have you succumbed to Shiny New Object Syndrome and forgotten about LinkedIn? Stanton Communications’ Lori A. Russo makes the case for why LinkedIn deserves another look. | MORE »

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Heart Attack Grill: When Is a Crisis a Big, Fat PR Opportunity?

For most restaurants, heart attacks and fainting spells by patrons would be the kiss of death. Not so for a restaurant in Vegas that celebrates culinary excess. | MORE »

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Heart Attack Grill: When Is a Crisis a Big, Fat PR Opportunity?

For most restaurants, heart attacks and fainting spells by patrons would be the kiss of death. Not so for a restaurant in Vegas that celebrates culinary excess. | MORE »

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How to Use Facebook’s Timeline to Humanize Your Brand

Facebook’s Timeline and the meteoric rise in popularity of Pinterest and Instagram have brought visuals to the fore in social media. | MORE »

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How to Use Facebook’s Timeline to Humanize Your Brand

Facebook’s Timeline and the meteoric rise in popularity of Pinterest and Instagram have brought visuals to the fore in social media. | MORE »

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Prime Time for Trashiness on Twitter

Thanks to Deion Sanders, we now have a new standard for the most indefensible use of Twitter. | MORE »

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Prime Time for Trashiness on Twitter

Thanks to Deion Sanders, we now have a new standard for the most indefensible use of Twitter. | MORE »

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Old Tweets Haunt Romney Spokesperson

The lesson from the purging of some 800 questionable tweets by Mitt Romney spokesperson Richard Grenell: "Funny" is in the eye of the tweeter. | MORE »

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