Authority and influence continues to move away from business and government and toward experts and peers.
Thatcher’s strong stances and willingness to incur slings and arrows at the expense of preserving her integrity can provide some guidance for brands.
On Saturday, a 69-yard football run by 7-year-old Jack Hoffman stole the PR spotlight away from college hoops—in a very good way.
PR pros need to communicate to their clients that, in a social-media age, there’s no more such thing as an off-the-cuff remark.
The majority of consumers are ready to punish brands who aren’t honest about their environmental claims, according to a new Cone Communications study.