Water Cooler

4 Ways to Rehabilitate a Sullied Image

April 10th, 2013 by

What should former Congressman Anthony Weiner do for his political comeback, now that he has done The New York Times Magazine?

2013 Edelman Trust Barometer: A ‘Crisis’ in Leadership

April 9th, 2013 by

Authority and influence continues to move away from business and government and toward experts and peers.

2 More Reasons Your Brand Should Be on Vine

April 9th, 2013 by

While government agencies may not be known as early adopters in the social media space, their jumping on Vine signifies the growing importance—and expectation—for organizations to provide behind-the-scenes looks and video content with audiences.

In PR Terms, Thatcher Wasn’t Just a Brand, But a Culturally Significant Icon

April 8th, 2013 by

Thatcher’s strong stances and willingness to incur slings and arrows at the expense of preserving her integrity can provide some guidance for brands.

Amid College Hoops Frenzy, a Football Game Offers Winning PR Play

April 8th, 2013 by

On Saturday, a 69-yard football run by 7-year-old Jack Hoffman stole the PR spotlight away from college hoops—in a very good way.

Obama’s Gaffe: When the Boss Misspeaks—Publicly

April 5th, 2013 by

PR pros need to communicate to their clients that, in a social-media age, there’s no more such thing as an off-the-cuff remark.

Hashtags on Facebook? PR News Followers Say #notagreatidea

April 5th, 2013 by

Word has it that Facebook is looking to add a Twitter icon to it’s own pages: the hashtag. When asked about the move, PR News readers seemed #unimpressed.

Facebook Home Sets Mobile Bar High for PR Pros

April 4th, 2013 by

Okay, it’s not a phone, it’s an app. Be that as it may, Facebook Home makes the social network ubiquitous on Android phones.

5 Tips to Get More Return from Less Spend on Video

April 4th, 2013 by

Whereas video may have once required staggering production costs, they can now be completed with a cheap hand-held camera and edited on basic software.

SEC Says Social Media Can Be Used for Disclosing Corporate Information

April 3rd, 2013 by

Communicators will need to be more vigilant than ever so that the casual ethos of social media doesn’t lead to a failure to comply with financial-disclosure laws.