What football game? What ads? It’s the conversations about the ads that really matter.
Some crises are bad news for an entire industry, not just for the unfortunate company that is directly affected by a natural disaster, accident or act of malfeasance. Such is the case with Carnival Corp.’s …
Susan G. Komen for the Cure’s decision to cease funding of Planned Parenthood’s breast cancer screening programs will come with a price.
President Obama’s appearance on Google+ may have had promotional elements to it, but it was effective at putting the Hangouts feature on the map.
Apple took an employees-only route with its reaction to the New York Times article about its supply chain.
When 76 early-decision applicants were mistakenly offered admission on a Friday, Vassar College apologized and told those affected to try calling on Monday.
A national advocacy group for immigration reform sent a tray of tacos to the mayor of East Haven, Conn., who recently made an unfortunate comment regarding the local Hispanic community.
An in-depth article in the New York Times about the brutal lives of those who made the iPhone or iPad you are holding right now may give new heft to the phrase "Made in U.S.A."
McDonald’s has demonstrated the power of promoted tweets tied to hashtags—and this power can be dark and menacing indeed.