Water Cooler

5 Tips to Follow when Writing Press Releases

April 15th, 2013 by

Taking a walk in the shoes of journalists is a good start. And, oh, yes, putting your contact information in a prominent place also helps.

Iron Man and Tony Stark

5 Tips to Get Started With ‘Big Data’

April 12th, 2013 by

With the demand for data scientists high, PR pros must think about how to leverage Big Data.

Jay-Z Shows His PR Chops in Response To Criticism About Trip to Cuba in ‘Open Letter’

April 12th, 2013 by

Jay-Z responded to the criticism through the medium that best suited him and took control of the situation following his trip to Cuba.

Infographic: 2012 Paid Better for PR Pros than 2011

April 11th, 2013 by

With the general economy on the upswing PR pros have reason to be hopeful about the future.

5 Questions to Ask PR Job Candidates

April 11th, 2013 by

The questions could be a guidepost for PR managers (and job candidates) on how to drive more efficiency for communications.

5 Tips for Flawless Video Production

April 10th, 2013 by

A new study reveals the true power of videos in reaching audiences through social media. But to realize that power, solid video production values must be adhered to.

4 Ways to Rehabilitate a Sullied Image

April 10th, 2013 by

What should former Congressman Anthony Weiner do for his political comeback, now that he has done The New York Times Magazine?

2013 Edelman Trust Barometer: A ‘Crisis’ in Leadership

April 9th, 2013 by

Authority and influence continues to move away from business and government and toward experts and peers.

2 More Reasons Your Brand Should Be on Vine

April 9th, 2013 by

While government agencies may not be known as early adopters in the social media space, their jumping on Vine signifies the growing importance—and expectation—for organizations to provide behind-the-scenes looks and video content with audiences.

In PR Terms, Thatcher Wasn’t Just a Brand, But a Culturally Significant Icon

April 8th, 2013 by

Thatcher’s strong stances and willingness to incur slings and arrows at the expense of preserving her integrity can provide some guidance for brands.