Pinterest, says Homes.com director of social media Erica Campbell Byrum, is like fantasy football for women. But in order to leverage its power across the vast community of users, brands need to think strategically, starting with a fully… Continued
Leveraging a Pinterest presence into real audience engagement and brand exposure comes down to curation and integration. In a session at PR News' Big 3 Conference in New York this morning, Natanya Anderson, director of… Continued
Finding the right formula for creating shareable online content is always a challenge, oftentimes a daily one. In this new sharing economy it's essential you know the new rules of viral content. Jonathan Perelman, vice… Continued
Brands shouldn’t go ‘off the radar’ on social channels but they also need to take a major pause before they hit the Send button.
Justin Bieber’s visit to the Anne Frank House in Amsterdam serves as a cautionary tale: choose wisely which vehicles you choose to promote yourself or your brand.
Jay-Z responded to the criticism through the medium that best suited him and took control of the situation following his trip to Cuba.
With the general economy on the upswing PR pros have reason to be hopeful about the future.