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7 Ways to Separate Yourself From the Pack When Pitching the Media

When it comes to media pitching, unfortunately, too many account executives, both novice and experienced, still rely on the hackneyed advice they learned in communications schools, often by professors who have not been on the … | MORE »

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News Hooks, Sneak Peeks Prime PR Pump for Super Bowl Spots

Once upon a time, one week separated the NFC and AFC Conference championship games and the Super Bowl. There's nothing really in it for the fans to have to wait two weeks for big game, … | MORE »

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Bad News for Taco Bell as It Feels Heat From Chipotle

A recent report identifying Taco Bell as the restaurant chain responsible for a salmonella outbreak in late 2011 brings with it a PR opportunity. | MORE »

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Social Media Looms Large in Komen’s Latest Decision

After a three-day hailstorm of online negativity and criticism, Susan G. Komen for the Cure modified its funding stance toward Planned Parenthood. | MORE »

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It’s Hard to Silence Conversations Online, Just Ask Putin

Vladimir Putin’s campaign Web site for the upcoming Russian presidential election, which takes place on Mar. 4, has provided a good reminder for PR pros on the dangers of trying to control the conversation around … | MORE »

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Planned Parenthood Cut-Off Tests Komen’s Public Image

In the lead-up to the 2012 election, it seems that no nonprofit organization is exempt from dealing with the pressure of politics. This is particularly true for Susan G. Komen for the Cure, which halted … | MORE »

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An Opportunity for Pinkberry to Do Good

Try to imagine worst-case scenarios for a corporate communications team—a company’s co-founder being arrested for beating a homeless man with a tire iron would likely rank somewhere near the top of the list. That’s the … | MORE »

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Facebook’s Message to Investors: Look to the Stars

Mark Zuckerberg is telling potential investors to focus on the distant future and think beyond Facebook’s initial valuation—just in case it’s a slight disappointment. | MORE »

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News Hooks, Sneak Peeks Prime PR Pump for Super Bowl Spots

What football game? What ads? It’s the conversations about the ads that really matter. | MORE »

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Carnival Crash Needs an Industry Response

Some crises are bad news for an entire industry, not just for the unfortunate company that is directly affected by a natural disaster, accident or act of malfeasance. Such is the case with Carnival Corp.’s … | MORE »

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