Water Cooler

6 Tips for Deploying a Pinterest Editorial Calendar

April 18th, 2013 by

Pinterest, says Homes.com director of social media Erica Campbell Byrum, is like fantasy football for women. But in order to leverage its power across the vast community of users, brands need to think strategically, starting with a fully… Continued

Engage Your Audience on Pinterest By “Curating Like a Pirate”

April 18th, 2013 by

Leveraging a Pinterest presence into real audience engagement and brand exposure comes down to curation and integration. In a session at PR News' Big 3 Conference in New York this morning, Natanya Anderson, director of… Continued

How to Create Shareable Content, Cute Cats Notwithstanding

April 17th, 2013 by

Finding the right formula for creating shareable online content is always a challenge, oftentimes a daily one. In this new sharing economy it's essential you know the new rules of viral content. Jonathan Perelman, vice… Continued

In Wake of Boston Bombings, Brands Should Indicate How They Intend to Help

April 16th, 2013 by

Brands shouldn’t go ‘off the radar’ on social channels but they also need to take a major pause before they hit the Send button.

Learning from Bieber: Promote Your Brand In Only the Right Channels

April 15th, 2013 by

Justin Bieber’s visit to the Anne Frank House in Amsterdam serves as a cautionary tale: choose wisely which vehicles you choose to promote yourself or your brand.

5 Tips to Follow when Writing Press Releases

April 15th, 2013 by

Taking a walk in the shoes of journalists is a good start. And, oh, yes, putting your contact information in a prominent place also helps.

Iron Man and Tony Stark

5 Tips to Get Started With ‘Big Data’

April 12th, 2013 by

With the demand for data scientists high, PR pros must think about how to leverage Big Data.

Jay-Z Shows His PR Chops in Response To Criticism About Trip to Cuba in ‘Open Letter’

April 12th, 2013 by

Jay-Z responded to the criticism through the medium that best suited him and took control of the situation following his trip to Cuba.

Infographic: 2012 Paid Better for PR Pros than 2011

April 11th, 2013 by

With the general economy on the upswing PR pros have reason to be hopeful about the future.

5 Tips for Flawless Video Production

April 10th, 2013 by

A new study reveals the true power of videos in reaching audiences through social media. But to realize that power, solid video production values must be adhered to.