The agency rebrands itself and embraces a “paid, owned and earned” media model. Will other agencies follow suit? Probably. They’re going to have to.
Communicators still need to be adroit in two of the profession’s main pillars: media relations and written communication.
Traditional media and social media alike were churning this morning with reports and commentary on the collapse Wednesday of an eight-story garment factory building in Savar, a suburb of the Bangladeshi capital of Dhaka. And… Continued
To increase your chances that a journalist might read your news release e-mails, follow these six recommendations.
Kmart’s “Ship My Pants” video may have offended some, but largely it built positive feelings and goodwill towards the brand.
Anthony Weiner is back on Twitter. Here are tips for the “Weiner brand” as it wades back back in—some of which apply to any tainted brand.
Just four months after the launch of Vine, nearly a majority of PR pros are now using the video-sharing platform.
Dow’s plunge following a bogus tweet on AP handle about the president is a reminder that PR execs have to be vigilant in protecting their Twitter handles.