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Weiner Returns to Twitter: Some Tips For Him (And Other Rehabbing Brands)

April 24th, 2013 by

Anthony Weiner is back on Twitter. Here are tips for the “Weiner brand” as it wades back back in—some of which apply to any tainted brand.

2 Tips for PR Pros to Add Vine to the Communications Mix

April 24th, 2013 by

Just four months after the launch of Vine, nearly a majority of PR pros are now using the video-sharing platform.

Another Hacked Twitter Account, Another Warning for PR execs

April 23rd, 2013 by

Dow’s plunge following a bogus tweet on AP handle about the president is a reminder that PR execs have to be vigilant in protecting their Twitter handles.

6 Tips for Perfecting Press-Release Headlines

April 23rd, 2013 by

A press release headline is often where the first impression is made on journalists and readers.

8 Best Practices for PR Management of the Top 3 Social Platforms

April 22nd, 2013 by

Your Twitter followers are most engaged during business hours. And dinner time, too. But if you want to get more people to “like” your Facebook page, it’s best to post content at night, when Facebook… Continued

Earth Day Report: The Environment is Just Part of Your Sustainability Story

April 22nd, 2013 by

With the marketplace for sustainability stories more crowded than ever, PR counselors and sustainability leaders must become more strategic to get theirs noticed.

Our Favorite Vines: Video From the Social Media Icon Awards

April 22nd, 2013 by

Watch the audience’s Vine videos from PR News’ Social Media Icon Awards on April 17 in New York City.

7 Tips for Incorporating KPIs into Your Measurement Strategy

April 19th, 2013 by

At PR News’ April 18 Big 3 Conference, two measurement executives detailed how to establish KPIs for Facebook, Twitter and Pinterest that are tied to your organization’s business objectives.

Why Qantas Eliminated Its Media-Relations Twitter Feed

April 19th, 2013 by

Australian airline Qantas shut down its media-facing Twitter account as of today.

How to Create a Community of ‘Social Associates’ in Your Company

April 18th, 2013 by

It's been widely recognized that employees are your key brand ambassadors. In a perfect world, they rush to social media to say good things about their employer and the products and services they’re surrounded by… Continued