Water Cooler


Press Outreach Skills Still Considered Most Important in PR

Communicators still need to be adroit in two of the profession’s main pillars: media relations and written communication.  | MORE »



U.S. Brands Questioned in Bangladesh Factory Collapse

Traditional media and social media alike were churning this morning with reports and commentary on the collapse Wednesday of an eight-story garment factory building in Savar, a suburb of the Bangladeshi capital of Dhaka.And even … | MORE »

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Damaged George W. Bush Brand Makes a Comeback

Damaged brands can learn a thing or two from the reversal in George W. Bush’s approval ratings. | MORE »



6 Tips for Writing Better Email Subject Lines to Media

To increase your chances that a journalist might read your news release e-mails, follow these six recommendations. | MORE »

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Lessons for Communicators From Kmart’s Wildly Successful “Ship My Pants” Viral Video

Kmart’s “Ship My Pants” video may have offended some, but largely it built positive feelings and goodwill towards the brand. | MORE »

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Weiner Returns to Twitter: Some Tips For Him (And Other Rehabbing Brands)

Anthony Weiner is back on Twitter. Here are tips for the “Weiner brand” as it wades back back in—some of which apply to any tainted brand. | MORE »

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2 Tips for PR Pros to Add Vine to the Communications Mix

Just four months after the launch of Vine, nearly a majority of PR pros are now using the video-sharing platform. | MORE »

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Another Hacked Twitter Account, Another Warning for PR execs

Dow’s plunge following a bogus tweet on AP handle about the president is a reminder that PR execs have to be vigilant in protecting their Twitter handles.  | MORE »

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6 Tips for Perfecting Press-Release Headlines

A press release headline is often where the first impression is made on journalists and readers.  | MORE »



8 Best Practices for PR Management of the Top 3 Social Platforms

Your Twitter followers are most engaged during business hours. And dinner time, too. But if you want to get more people to “like” your Facebook page, it’s best to post content at night, when Facebook … | MORE »

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