Great communicators are usually great writers, and great writers create great PR.
After a disastrous 2012, ailing retail giant JCPenney is on a campaign to win back its customers.
The soda brand gets hammered for promoting racial stereotypes and glorifying violence against women. Was the brand’s PR team out of the loop?
Take advantage of all of the post-scheduling tools that are now online. Creating more flextime for your team is another option.
The agency rebrands itself and embraces a “paid, owned and earned” media model. Will other agencies follow suit? Probably. They’re going to have to.
Communicators still need to be adroit in two of the profession’s main pillars: media relations and written communication.