More than a third of executives surveyed in Zeno Group’s Digital Readiness Survey said their CEO cares little about the company’s reputation in social media.
While tech heavyweights like Google and Facebook have taken a pass, CES still holds ample opportunity for PR pros to get their messages out.
#BareItAll could show itself to be an important online community for executives interested in practicing better PR.
As the lines between marketing and PR continue to blur, APCO Worldwide senior graphic designer Tracy Phillips provides three ways to meld creative concepts with traditional PR.
Is someone jumping your social media brand claim? Do what Ski The East did, and get your claim back.
After buying Al Gore’s Current TV channel for $500 million, the controversial news network must convince the U.S. public that it’s worth watching.
PR pros need to deploy communications strategies designed to cultivate relationships with consumer reviewers.
Feeling left out as a communicator? Quit whining and start earning that seat at the table.
With reports that Armstrong might issue a confession to doping during his cycling career, should he practice Crisis PR 101 and apologize, or has his apology "statute of limitations" run out?
When the Super Bowl kicks off on February 3, it likely won’t be the first time you’ve seen elements of the commercials, as brands now try to preview and extend the ads via PR and marketing efforts.