Water Cooler

How to Use Great Writing to Draw Stakeholders In, Not Scare Them Away

May 6th, 2013 by

Great communicators are usually great writers, and great writers create great PR.

‘See Below’ for 15 Email Pet Peeves

May 3rd, 2013 by

You may think you’re in communications, but you’re really in inbox management.

5 Career Tips From Communications Experts

May 3rd, 2013 by

In acknowledgement of this morning’s job news, here are five career tips we gathered from industry experts at several PR News’ events and conferences.

JCPenney Communicators Launch ‘Apology Tour’ With Ad

May 2nd, 2013 by

After a disastrous 2012, ailing retail giant JCPenney is on a campaign to win back its customers.

Mountain Dew Commercial, Created by Tyler, the Creator, Falls Flat

May 2nd, 2013 by

The soda brand gets hammered for promoting racial stereotypes and glorifying violence against women. Was the brand’s PR team out of the loop?

Five Tips for The Digital Pitch

May 1st, 2013 by

Don’t totally abandon your existing strategies, but try to keep these five things in mind when you are pitching a story to an online publication.

Jason Collins’ Story Could Be Sought By Brands

April 30th, 2013 by

Jason Collins, if signed to an NBA team in 2013, may see other brands position themselves close to him for a positive, uplifting messaging.

3 Tips for Managing Social Media Accounts During Your (Theoretical) Downtime

April 30th, 2013 by

Take advantage of all of the post-scheduling tools that are now online. Creating more flextime for your team is another option.

FleishmanHillard Rebranding is a Benchmark for Where the PR Industry is Heading

April 29th, 2013 by

The agency rebrands itself and embraces a “paid, owned and earned” media model. Will other agencies follow suit? Probably. They’re going to have to.

Press Outreach Skills Still Considered Most Important in PR

April 29th, 2013 by

Communicators still need to be adroit in two of the profession’s main pillars: media relations and written communication.