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Does Blind Faith Play a Role in Twitter’s Verification Process?

by PR News | 01/05/2012

Twitter has decided to keep its verification process cryptic, even after it mistakenly verified an account from someone pretending to be Rupert Murdoch’s wife. | MORE »

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Google Punishes Itself After Inadvertently Doing ‘Evil’

by PR News | 01/04/2012

After learning that a campaign promoting Google’s Chrome browser was in violation of one of Google’s own search-rank rules, the company downgraded the browser’s visibility on the Web. | MORE »

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Starbucks Tries to Sidestep Backlash With Its Price Increase

by PR News | 01/03/2012

The coffee giant may have learned something from the failed strategies of other companies looking to hike prices or charge new fees. | MORE »

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Arizona Humane Society Steps Into It

by PR News | 12/30/2011

Few things spark a reputational crisis like euthanizing a cat needlessly and breaking its human companion’s heart—especially when the cat’s name was Scruffy. | MORE »

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Best and Worst PR Moves of 2011: Aflac Flies and Netflix Dives

by PR News | 12/30/2011

In 2011, PR News readers admired speed and creativity in communications (Aflac, Morton’s) and deplored tin ears and lead-footedness (Netflix, Penn State). | MORE »

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New York Times First Casts Blame, Then Issues Apology

by PR News | 12/29/2011

The Times was too quick to offer an explanation for an e-mail sent to millions of people asking them to reconsider canceling their subscriptions. | MORE »

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A Spike in Online Holiday Spending

by PR News | 12/28/2011

It was a good holiday season for online spending, and to keep the momentum going, brands should consider deploying evening teams to engage with consumers who are eager to buy. | MORE »

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