Water Cooler

Great communicators are usually great writers, and great writers create great PR.

You may think you’re in communications, but you’re really in inbox management.

In acknowledgement of this morning’s job news, here are five career tips we gathered from industry experts at several PR News’ events and conferences.

After a disastrous 2012, ailing retail giant JCPenney is on a campaign to win back its customers.

The soda brand gets hammered for promoting racial stereotypes and glorifying violence against women. Was the brand’s PR team out of the loop?

Don’t totally abandon your existing strategies, but try to keep these five things in mind when you are pitching a story to an online publication.

Jason Collins, if signed to an NBA team in 2013, may see other brands position themselves close to him for a positive, uplifting messaging.

Take advantage of all of the post-scheduling tools that are now online. Creating more flextime for your team is another option.

The agency rebrands itself and embraces a “paid, owned and earned” media model. Will other agencies follow suit? Probably. They’re going to have to.

Communicators still need to be adroit in two of the profession’s main pillars: media relations and written communication.