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Petco’s Dog Clipping Problem Could Cut Reputation to the Bone

by Scott Van Camp | 02/16/2012

The national pet store chain is hit with wild charges that its groomers cut off dogs’ body parts. | MORE »

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Keeping in Step With Chipotle, McDonald’s Says it Cares Too

by PR News | 02/15/2012

Possibly taking a page out of Chipotle’s playbook, McDonalds has decided to ramp up its corporate responsibility efforts in regards to the humane treatment of animals within its supply chain. On Feb. 13, McDonald’s announced … | MORE »

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Keeping in Step With Chipotle, McDonald’s Says it Cares Too

by Sahil Patel | 02/15/2012

McDonald’s will require its U.S. pork suppliers to end the practice of caging pregnant pigs in cramped stalls, a step forward in the food industry’s drive to stop the harsh treatment of animals. | MORE »

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Sierra Club’s Donation Dust-Up: Lack of Transparency Hurts

by Scott Van Camp | 02/14/2012

It’s not unusual for big environmental groups to accept big corporate donations, but doing it in secret is what has tripped up the Sierra Club. | MORE »

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Pinterest’s Traffic Is Seductive, But Is Your Brand a Good Match?

by Bill Miltenberg | 02/14/2012

Communicators are being tempted by the latest hot social network, but it comes down to the same old questions: How does it fit in with your overall strategy, and what’s your goal? | MORE »

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Have You Updated Your LinkedIn Profile Lately?

by PR News | 02/13/2012

LinkedIn’s fourth-quarter results prove one thing: The fantasy of limiting your social media activities to just a couple of platforms is just that—a fantasy. On Feb. 9, LinkedIn announced that it had generated $167.7 million … | MORE »

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Every Word Counts in Starbucks’ Response to Burning in Greece

by Sahil Patel | 02/13/2012

Any international brand can get caught up in a political conflagration—just ask Starbucks. | MORE »

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PepsiCo’s Big Gulp: ‘Team, Great Q4! 8,700 of You Have to Go’

by PR News | 02/10/2012

Companies often claim that their greatest asset is their employees. PepsiCo is sending the opposite message with its Feb. 9 announcement that it is cutting 8,700 jobs globally and increasing its investment in advertising and … | MORE »