The soda brand gets hammered for promoting racial stereotypes and glorifying violence against women. Was the brand’s PR team out of the loop?
Water Cooler
Five Tips for The Digital Pitch
May 1st, 2013 by Caysey WeltonDon’t totally abandon your existing strategies, but try to keep these five things in mind when you are pitching a story to an online publication.
Jason Collins’ Story Could Be Sought By Brands
April 30th, 2013 by Bill MiltenbergJason Collins, if signed to an NBA team in 2013, may see other brands position themselves close to him for a positive, uplifting messaging.
3 Tips for Managing Social Media Accounts During Your (Theoretical) Downtime
April 30th, 2013 by Matthew SchwartzTake advantage of all of the post-scheduling tools that are now online. Creating more flextime for your team is another option.
FleishmanHillard Rebranding is a Benchmark for Where the PR Industry is Heading
April 29th, 2013 by Matthew SchwartzThe agency rebrands itself and embraces a “paid, owned and earned” media model. Will other agencies follow suit? Probably. They’re going to have to.
Press Outreach Skills Still Considered Most Important in PR
April 29th, 2013 by Bill MiltenbergCommunicators still need to be adroit in two of the profession’s main pillars: media relations and written communication.
U.S. Brands Questioned in Bangladesh Factory Collapse
April 26th, 2013 by Tony SilberTraditional media and social media alike were churning this morning with reports and commentary on the collapse Wednesday of an eight-story garment factory building in Savar, a suburb of the Bangladeshi capital of Dhaka. And… Continued
Damaged George W. Bush Brand Makes a Comeback
April 25th, 2013 by Steve GoldsteinDamaged brands can learn a thing or two from the reversal in George W. Bush’s approval ratings.
6 Tips for Writing Better Email Subject Lines to Media
April 25th, 2013 by Bill MiltenbergTo increase your chances that a journalist might read your news release e-mails, follow these six recommendations.
Lessons for Communicators From Kmart’s Wildly Successful “Ship My Pants” Viral Video
April 25th, 2013 by Tony SilberKmart’s “Ship My Pants” video may have offended some, but largely it built positive feelings and goodwill towards the brand.