Water Cooler

Your Company is Not Innovative! How to Be a Better, More Believable Writer

May 14th, 2013 by

The techniques you need to hone your writing skills so that the media or your customers take notice.

Just Because a New Social Media-Tool Exists, Doesn’t Mean Your Brand Needs to Use It

May 13th, 2013 by

The next shiny new thing in social media isn’t necessarily a slam dunk.

5 Tips on Writing Internal Communications

May 13th, 2013 by

Brevity is the soul of wit, don’t you know. Try and infuse a little humor into the memo and, don’t get bogged down with statistics from the spreadsheet.

Mother’s Day is Here. How Your Company Can Salute Moms (Not Exploit Them)

May 10th, 2013 by

With Mother’s Day fast approaching, communicators are looking for effective ways to acknowledge how important mom is.

3 Ways to Convince C-level Executives to Invest in Social

May 10th, 2013 by

Here’s how to convince your boss to back social spending.

PR Expert Weighs in on McDonald’s Charles Ramsey Tweet

May 9th, 2013 by

To tweet or not to tweet? Here’s advice for brands unintentionally associated with an awful event.

CPM: A Legitimate PR Tool for Online Communications

May 9th, 2013 by

When measuring their digital outcomes PR execs need to report results using the language of business rather than PR speak (read: “buzz,” or “impressions”).

3 PR Tips for Bracing Your CEO for a Tough Interview

May 8th, 2013 by

Coca-Cola launched an anti-obesity campaign this morning with an interview on “CBS This Morning” with CEO Muhtar Kent. It didn’t go well.

What’s Your Brand’s Instagram Strategy? Tips For Leveraging the Photo Network

May 8th, 2013 by

Like any social network, Instagram needs to be used appropriately, with the organic feel that vast numbers of users want. Here are some tips to help ensure your strategy is on point.

4 Video Trends that are Critical for PR Pros

May 7th, 2013 by

As YouTube reconciles its brand identity, PR pros need to adapt to the constantly changing landscape of the platform.