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A Conceptual PR Stunt From Sacha Baron Cohen

To build awareness of his new movie, the writer and actor has pulled off a successful Oscars-related PR stunt that, so far, exists in the imagination only. | MORE »

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Former Times Chief’s New Gig Further Blurs Media/PR Divide

Former New York Times Company CEO Janet Robinson has joined Fleishman-Hillard’s international advisory board, bringing the converging worlds of media and PR that much closer. | MORE »

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Will a New CEO Help Johnson & Johnson Regain Its Mojo?

With its reputation at risk thanks to a bevy of recalls over the last three years, the healthcare giant makes a CEO change. | MORE »

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Dow Digs In Its Heels as an Olympics Sponsor

One of the major sponsors of the upcoming Olympics, Dow Chemical rejects a link being made to a 1984 environmental tragedy in Bhopal, India, caused by a company it acquired in 2001. | MORE »

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Quick Study: CR Reporting Rises Among Top 100 U.S. Companies; Optimizing Content for Sharing Pays Off in Traffic

▶ Corporate Citizenship Reporting Takes Off: More U.S. companies are formally reporting their corporate responsibility (CR) activities to stakeholders, finds a KPMG International analysis of CR reporting among the top 100 companies in 34 nations. … | MORE »

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Bloomberg to Occupy Wall Street: Behave, and No Sleepovers

In what some downtown Manhattan residents and workers would say is a move long overdue, at 1 a.m. on Nov. 15 New York City police officers rousted Occupy Wall Street protesters from Zuccotti Park, making … | MORE »

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PR News Q&A With Heineken USA’s Afdhel Aziz: The Sharability Factor of Facebook Contests

One of the main attractions of Facebook for brands is its natural adaptability for contests and promotions of all kinds. A fun, original contest goes to the very essence of Facebook—it is an audience builder … | MORE »

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TCU Takes Different Tack Than PSU After Drug Arrests

The university takes a proactive leadership role in the reporting of, and reaction to, the news that some of its students were arrested during an undercover police drug sting. | MORE »

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Netflix: Who Am I? Why Am I Here?

After another round of bad news, Netflix seems to be switching gears once again, and is perhaps sending a message to customers and investors that it is unsure of its own identity. On Oct. 24, … | MORE »

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Petco’s Dog Clipping Problem Could Cut Reputation to the Bone

The charges sound almost too crazy to believe, but even if there’s a sliver of truth to them, Petco should brace itself for a PR crisis. Two pet owners in Hawaii have sued Petco, alleging … | MORE »

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