Water Cooler

CPM: A Legitimate PR Tool for Online Communications

May 9th, 2013 by

When measuring their digital outcomes PR execs need to report results using the language of business rather than PR speak (read: “buzz,” or “impressions”).

3 PR Tips for Bracing Your CEO for a Tough Interview

May 8th, 2013 by

Coca-Cola launched an anti-obesity campaign this morning with an interview on “CBS This Morning” with CEO Muhtar Kent. It didn’t go well.

What’s Your Brand’s Instagram Strategy? Tips For Leveraging the Photo Network

May 8th, 2013 by

Like any social network, Instagram needs to be used appropriately, with the organic feel that vast numbers of users want. Here are some tips to help ensure your strategy is on point.

4 Video Trends that are Critical for PR Pros

May 7th, 2013 by

As YouTube reconciles its brand identity, PR pros need to adapt to the constantly changing landscape of the platform.

The Best Career Advice for Communicators

May 7th, 2013 by

Nearly three dozen people weigh in on the question, What’s the best career advice you were given?

4 Ways to Manage a Celebrity Tantrum on Twitter

May 6th, 2013 by

Rainn Wilson got even with USAirways on Twitter when his connecting flight departed earlier than scheduled.

How to Use Great Writing to Draw Stakeholders In, Not Scare Them Away

May 6th, 2013 by

Great communicators are usually great writers, and great writers create great PR.

‘See Below’ for 15 Email Pet Peeves

May 3rd, 2013 by

You may think you’re in communications, but you’re really in inbox management.

5 Career Tips From Communications Experts

May 3rd, 2013 by

In acknowledgement of this morning’s job news, here are five career tips we gathered from industry experts at several PR News’ events and conferences.

JCPenney Communicators Launch ‘Apology Tour’ With Ad

May 2nd, 2013 by

After a disastrous 2012, ailing retail giant JCPenney is on a campaign to win back its customers.