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3 Tactics to Boost the Impact of Your Press Releases

May 16th, 2013 by

Press releases remain a large chunk of PR writing. The difficulty lies in getting journalists to read them, especially ones chock full of numbers and analysis.

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10 Tips on How to Handle a Crisis on Twitter

May 15th, 2013 by

In a social-media age, crises come at you fast and furious. PR pros should use Twitter to help mitigate any potential damage. Here’s how.

These are the Barcelona Principles You Should Internalize

May 15th, 2013 by

Take a look at one PR expert’s Barcelona Principles cheat sheet.

Writing Pointers Every Communications Pro Should Memorize — Today

May 14th, 2013 by

Here are a few crucial writing tips that PR professionals need to incorporate now.

Your Company is Not Innovative! How to Be a Better, More Believable Writer

May 14th, 2013 by

The techniques you need to hone your writing skills so that the media or your customers take notice.

Just Because a New Social Media-Tool Exists, Doesn’t Mean Your Brand Needs to Use It

May 13th, 2013 by

The next shiny new thing in social media isn’t necessarily a slam dunk.

5 Tips on Writing Internal Communications

May 13th, 2013 by

Brevity is the soul of wit, don’t you know. Try and infuse a little humor into the memo and, don’t get bogged down with statistics from the spreadsheet.

Mother’s Day is Here. How Your Company Can Salute Moms (Not Exploit Them)

May 10th, 2013 by

With Mother’s Day fast approaching, communicators are looking for effective ways to acknowledge how important mom is.

3 Ways to Convince C-level Executives to Invest in Social

May 10th, 2013 by

Here’s how to convince your boss to back social spending.

PR Expert Weighs in on McDonald’s Charles Ramsey Tweet

May 9th, 2013 by

To tweet or not to tweet? Here’s advice for brands unintentionally associated with an awful event.